The Animal Liberation Front has been named one of the extremists groups which caused major brands to pull millions of pounds worth of advertising.
Pictures of angry, masked activists from the animal rights extremists appeared alongside legitimate adverts on Google and Youtube.
More than 250 organisations were outraged by the sight of a notorious criminal group sharing the same advertising space they were using to promote their household image.
Organisations including Tesco, Toyota, and McDonalds immediately pulled advertising worth thousand of pounds in order to distance themselves from the aims of AR organisations and other extremists.
The AFL has prided itself on carrying out illegal activities such as burglary and arson on legitimate businesses such as circuses, the fur trade and zoos.
One of their adverts showed a picture of masked men holding animals with the phrase, “Until every cage is empty”.
Other brands whose advertisement was also place near the extremist videos included the fast food chain KFC and the maker of Jim Beam whiskey Beam Suntory. While Beam Suntory is believed to have suspended all its YouTube advertising, KFC is seriously reviewing its position.
Large US advertisers such as Johnson& Johnson, AT&T, Enterprise, and GSK all suspended advertising on Google’s video platform.
After removing all its Google display advertising, AT&T said that it was deeply concerned that its commercials appeared on extremist videos, especially the one promoting the extremist Animal Liberation Front.
“Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms,” an AT&T spokesman said.
Apart from the ALF, brands were also advertised alongside such extremists as Wagdi Ghoneim, an Egyptian-Qatari Salafi Muslim preacher and Hanif Qureshi, whose teachings inspired the assassination of a Pakistani politician.
Philipp Schindler, Google’s chief business officer in the US, apologised to advertisers for the inconvenience caused. The company had begun an extensive review of advertising policies.