Marketing One Sheet

Anti-HSUS billboards seen by millions in New York Times Square

Another Humanewatch’s “Lost” billboard campaign aired up in Times Square earlier this week.

Along with the 225-foot wall-scape near Penn Station, the poster is estimated to be seen by more than one million people each week.

The poster portrays a sad -looking puppy calling for help and goes on to explain that The Humane Society of the United States only gives 1% of its budget to local pet shelters. The ad concludes by prompting viewers, “Find Out About the Deception At:

The Humane Society of the United States is believed to make money by manipulating its donors, fooling pet lovers with pictures of sad looking animals only then to waste their donations on a radical agenda.

Will Coggin, CCF’s senior research analyst says: “Instead of spending its money where it is most desperately needed – saving lives at local shelters – in 2012 HSUS spent $50 million on fundraising expenses alone, bankrolled PETA-style propaganda campaigns, maintained a huge staff of lawyers and lobbyists, and rewarded its top brass with bloated salaries and benefits.”


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