RED-FACED PETA has desperately tried to justify trying to release fake computer-generated footage of a cat named Rufus being whipped by its owner.
It wanted to trick YouTube viewers into believing the footage was real but website bosses reacted with fury and said they would have nothing to do with the scam.
Now PETA has tried to claim it was justified in trying to con the public and released the video on its own site – but admitting its a fake.
The row blew up when US entertainment giant Mashable received a a request from PETA to take part in the scam and put the video on YouTube.
But Mashable was stunned by the PETA’s unethical tactics.
A spokesman said: “We here at Mashable don’t take kindly to being approached for partnership on a shady, ethically ass-backwards marketing campaign. RED-FACED PETA has desperately tried to justify trying to release fake computer-generated footage of a cat being whipped by its owner.
“We’re also not fans of animal abuse videos, fake or otherwise.”
PETA has been left embarrassed over the scandal but despite being caught out is still refusing to back down.
It claims it planned all along to reveal the video – which showed the cat’s owner whipping it with a stick – was a fake.
It said it wanted to draw attention to animal abuse in zoos, circuses, film and television.
The charity released a statement on their website that read:
“When we heard that Mashable wasn’t interested, we regrouped and decided to launch it ourselves in a single video as a clearly-labelled parody so that there would be no confusion. We decided this because of the concerns Mashable raised.”