PETA has claimed cheese is a symbol of rape in its latest bizarre attempt to get publicity.
According to the animal rights group cheese is also a sexist food.
The group claims that is the “product of imprisonment, rape, reproductive control, kidnapping, and abuse” of animals.
The highly inflammatory language has been seen as trivialising the experiences of human victims who have actually been raped, kidnapped or abused.
Stopping this practice, the group suggests, is as important as stopping “sex trafficking, slavery, genital mutilation, and honour killings.”
The irony of PETA’s latest campaign is that it is notorious for its own sexist campaigns.
It recently came under fire for its anti-dairy campaign at Wimbledon for example where half-naked women offered strawberry-eating tennis fans a non-dairy alternative to cream.
The audacity of PETA’s claims will do little to affect the cheese eating population.
According to the latest data from the Department of Agriculture, each American ate around 627 pounds of milk-based products in 2015, up from 570 pounds in 1995. Yogurt consumption has more than doubled and cheese consumption has increased by 40 per cent.